Calci Sodas :: News Releases
News Releases
05.10.2007 Study Finds Calcium-Rich Beverags Cause Little to No Tooth Erosion
04.30.2007 Calci Sodas: A New Generation of “Healthy” Sodas'
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Study Finds Calcium-Rich Beverages Cause Little to No Tooth Erosion
Start-Up Calci Beverage Company dominates top rankings.PALM SPRINGS, Calif. – May 10, 2008 – Those who love their teeth and their soda may want to raise a toast of cola to a recent study published in the February 2008 issue of European Journal of Oral Science°™but be careful which cola you choose.
Researchers at the Indiana University School of Dentistry recently tested 10 beverages, five with and five without calcium, and found those with calcium caused little to no enamel erosion or wear. The beverages were selected from five categories: cola-type, citrus-type, orange drink, sport drink, and natural orange juice; and included well-known as well as new brands.
This preliminary study, which measured dental erosion over various time increments, ranked the five beverages high in calcium—Calci-Cola, Minute Maid Ca, Calci Sport, Calci-Orange, and 7-Up+—as the top five causing little, if any, erosion. According to the report, Calci-Cola, Minute Maid Ca, Calci Sport and Calci-Orange did not cause any erosion.
Download the Indiana University of Dentistry Study (pdf)
Steven Lederman, founder of The Calci Beverage Company (calcisodas.com) in Palm Springs, Calif., wasn't surprised to find his brand take three out of the top four spots.
"We knew we had a 'tooth-friendly' soda, and we were ecstatic when this study validated that," said Lederman, who didn't know about the study until after it was published. "Not only did we figure out a way to help people meet their daily calcium requirements, but we've also pioneered technology that puts the calcium 'in solution'—meaning you can't taste the calcium in the beverage. Many people don't like calcium-enriched drinks because the calcium negatively affects the taste."
Lederman credits the high rankings of his beverages in the study to MinTech, Inc., the company that owns the mineral technology used in producing his sodas.The company, whose products debuted at Whole Foods in Southern California last October, plans to expand nationally soon.
The Calcium Beverage Company's products contain 20 percent of the recommended daily allowance (RDA) of calcium and magnesium in each 8-ounce serving. It also has 16 percent of the RDA of phosphorus.
The report also said phosphorus, in the right amount, may work in tandem with calcium on preventing erosion. It also stated the pH level "was the parameter that best explained the erosive potential of the beverages." Those beverages with the lowest pH caused the highest amount of erosion in this study.
As American's consumption of milk continues to decrease and soda remains the most-consumed beverage, there is growing concern that people of all ages are not meeting the RDA of calcium—which is 1,000 mg. for adults (ages 19-50) and 1,300 for children/young adults (ages 9-18). Calcium's benefits are well-documented, including developing and maintaining strong bones and teeth, helping to maintain normal heart rhythm, enabling muscles to work, transmitting nerve impulses, and aiding in blood clotting. Calcium is especially important for adults to maintain a strong skeleton.
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Calci Sodas: A New Generation of “Healthy” Sodas
New beverage supplies half of the RDA of calcium and magnesium.
PALM SPRINGS, Calif. – April 30, 2007 – Is it possible that a new soda line could solve America’s calcium deficiency?
In what may be one of the most intriguing marriages ever arranged between the supplement and beverage world, the Palm Springs-based Calcium Beverage Company (calcisodas.com) has created a new line of “healthy” sodas that provide 20 percent of the recommended daily allowance (RDA) of calcium and magnesium per 8-ounce serving for adults. Even more impressive is one 20-ounce bottle provides a whopping 50 percent of the RDA of these two essential minerals.
“Calcium deficiency continues to be a major health concern in the United States. It’s estimated that as many as 87% of Americans are calcium deficient,” said The Calcium Beverage Company Founder Steven Lederman. “With soda being by far the most-consumed beverage in the U.S., it only seemed logical to create a calcium supplement disguised as a soda.”
“If you can bring the nutrition to what people are already eating or drinking, then that is a terrific place to be,” added Carolyn M. Merkel, Ph.D., a senior consultant for Mariner Analytical, LLC, and a former chemist for Johnson & Johnson.
Whether it’s simple logic or sheer brilliance, The Calcium Beverage Company may have just struck a goldmine with its Calci Sodas, which come in Cola, Cherry Pep, Orange Rush and Lemon Lime. Each 8-ounce serving contains 20 percent of the RDA of calcium and magnesium, as well as 16 percent of the RDA of phosphorus. Phosphorus helps calcium maximize its bone-strengthening benefits. There’s also malic acid, which provides such benefits as increasing energy, boosting immunity and maintaining oral health. This high mineral content allows the company to put the word “healthy” on its labels. No other soda currently offers this amount of minerals.
“It may take some getting used to, but I envision people handing out a bottle of our soda and saying, ‘Drink this. It’s actually healthy for you,’ ” said Lederman. “If everybody received calcium when they drank soda, it would be much healthier for their bodies.”
According to Lederman, the company’s propriety technology—owned by MinTech, Inc.— allows the company to produce beverages that are balanced, easily absorbed and healthy. The key, he says, is having truly solubilized calcium, meaning the calcium is “in solution.” By having solubilized calcium, it not only is in a form the body can more readily utilize, but it also prevents the calcium and other minerals from negatively affecting the taste of the beverage.
“No chemist could ever think someone could have figured out how to make such a highly solubilized calcium,” said Merkel. “What The Calcium Beverage Company has done, thanks to MinTech, is simply remarkable mineral technology. It’s hard to believe the cola still tastes like a cola despite the high mineral content.”
The other key is having the proper proportions of each ingredient. For example, in formulating its Calci Cola, MinTech’s approach was simply to find the best way to put minerals in the beverage that would complement the cola flavor.
“Most companies consider calcium an additive,” added Lederman. “But our philosophy is calcium is much, much more than just an additive. Instead, we design our beverages with calcium as a foundational ingredient, and build the product around it.”
This approach has unexpectedly already paid off for The Calcium Beverage Company. Researchers at the Indiana University School of Dentistry recently tested 10 beverages, five with and five without calcium, and found those with calcium caused little to no enamel erosion or wear. This preliminary study ranked the five beverages high in calcium as the top five causing little, if any, erosion. According to the report, Calci Sodas took three out of the top four spots. The report, published in the February 2008 issue of European Journal of Oral Science, also said phosphorus, in the right amount, may work in tandem with calcium on preventing erosion.
As American’s consumption of milk continues to decrease and soda remains the most-consumed beverage, there is growing concern that people of all ages are not meeting the RDA of calcium—which is 1,000 mg. for adults (ages 19-50) and 1,300 for children/young adults (ages 9-18). Calcium’s benefits are well-documented, including developing and maintaining strong bones and teeth, helping to maintain normal heart rhythm, enabling muscles to work, transmitting nerve impulses, and aiding in blood clotting. Calcium is especially important for adults to maintain a strong skeleton.
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